Satisfied Friday! Hope Anyone had an enjoyable week back again to the usual. It had been a tiny bit chaotic here but I am nevertheless below and employed haha.
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
GumGum calls alone a “contextual intelligence” business. Only, Therefore it works by using the information on your web site — i.e. the specific articles of a web site put up, image, or video clip — to serve exceptionally specific ads on your audience.
By means of RTB, advertisers are able to have extra Command about their getting, which cuts down on squandered ad impressions by serving advertisements to relevant audiences and minimizing advert fraud threat.
Advert exchanges use information to help you focus on your adverts to distinctive market segments depending on demographics, interests, and behaviors, making certain that your advertisements reach the correct folks.
They supply a far more specific approach to promoting, which may result in larger conversion rates and an even better return on financial commitment (ROI). Non-public advertisement exchanges also offer publishers the chance to perform with trustworthy and dependable brand names, which could enable to reinforce their name and raise their profits. Publishers also can reap the benefits of the ability to established their own selling prices and Management the categories of ads that appear on their own internet site. Programmatic Direct
Google Advert Exchange is here ideal for big publishers with a significant number of website traffic and a sizable stock of advert Area.
Magnite delivers demand from customers and campaign management providers for both sellers and potential buyers. Notably, the organization played a substantial purpose in the development of Prebid, in collaboration with AppNexus, generating them a leading participant inside the header bidding industry.
The technology that drives advert exchanges has been around for years, and it can be being used to bridge the hole amongst publishers and advertisers.
Smarty Adverts delivers true-time bidding (RTB) auction engineering that permits advertisers to bid on the stock and get the most beneficial selling prices. In addition, it features State-of-the-art analytics which give granular insights into campaigns to assist publishers optimize performance.
To begin with, advertisers attain the capability to select their target market based on their own business enterprise Tastes. This allows them to obtain better outcomes from their marketing strategies.
Tremendous adhesive ads — to display big ads inside of a scaled-down ad Room (the obvious percentage of the advert moves down Using the person’s scrolling). This may boost profits by around twenty%.
Google AdX is invite only. Should you don’t get an invitation, you may question your Google account manager to review your web site. Being a minimal, you’ll require:
Can it assist the advertisement formats you would like to present? Most ad exchanges will assistance most types of advert, but some advertisement exchanges excel specifically formats, including online video adverts, indigenous advertisements, or mobile adverts.